Steph Curry, Paige Bueckers lead athletes that took in Coachella 2026

Steph Curry and Paige Bueckers, two of the NBA's biggest stars, were spotted at Coachella, showcasing their off-court interests. This highlights the growing crossover appeal of athletes in pop culture, a trend seen across the league where players increasingly engage with fashion and entertainment. Fans will be watching to see if this trend influences player endorsements or their public personas in future seasons.